If we mentioned Designer Furniture, we would think that it will be expensive!
However, this company caters its market for the middle class buyers by charging reasonable prices. Like the basic economic problem of "For whom it is produced", the company is targeting a particular group of customers- MIDDLE CLASS!!
http://biz.thestar.com.my/news/story.asp?file=/2008/9/6/business/1964281&sec=business
Cavenzi is a homegrown brand by Cavenzi Design Sdn Bhd that fits this profile.
The company, which started exporting furniture 21 years ago, today has 43 retail outlets nationwide and, according to superboss Allan Ho, what makes the company tick is that it provides designer furniture at affordable prices.
“We let our prices do the talking so that now everybody can have designer furniture,” he told StarBiz.
Cavenzi sofa set The company sells sofas, mattresses, armchairs, “everyday furniture” such as bedroom and dining sets, and even room dividers.
“We cater to the middle and low-end market and provide good value,” he said.
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