Barriers to entry in the form of technical know-how - One good example is the company BMW (even though BMW is not a monopoly) in the automobile manufacturing.
In the motoring world, certainly everyone has heard of this name before.
It is synonymous with supreme German precision in engineering , incomparable engine performance, sublime quality finishings and ultimate driving experience. No wonder its motto is "Ultimate Driving Machine"
However, very few people know what the acronym BMW really stand for??
Do you know what BMW stands for??
One student said : Business Motor Wehicle ( very creative indeed!!)
Maybe it is more applicable for IBM (International Business Machines)
Well, BMW really stands for Bayerische Motoren Werke in German or Bavarian Motor Works in English.
The company was founded in Bavaria, that's why it contains the word 'Bayerische', someone noted that it is similar to the world famous football club Bayern Munich..yes, the club shares the same origin with BMW whereby they are both are formed in the city of Munich, Germany.
The blue-and-white logo BMW still uses (illustrated above right) represents the blue and white checkered flag of Bavaria and also indicates the origin of BMW by symbolizing a spinning white propeller on a blue-sky background.
For more information
Read this link for everything about BMW
http://en.wikipedia.org/wiki/BMW
Barriers to Entry - BMW's techincal know-how in automative engineering had become barriers to entry for new automative firms intending to join the industry. What say you???
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